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Case Study: Directors Guild Of Canada- BC Commercial “Just Watch Us”

Encouraging a Dream Team

The “Just Watch Us” campaign for the Directors Guild of BC was a multimedia initiative designed to showcase BC’s diverse talent.

Collaborating with an experienced team allowed me to enhance productivity and quality, focusing on effective resource management, leveling up productivity and refining educated estimates, to keep us on budget, under constraints that might discourage a lesser positive group. 

Enhancing Opportunities, Takes Courage 

and these Project Management Skills: Campaign management, productivity enhancement, resource optimization, team collaboration, scope estimation, quality control.

Allocating physical resources to a JIT (just in time) method

The production schedule moved fast and at one point we had a photoshoot and two video teams shooting simultaneously, sharing props and equipment around a dozen locations.

It took great attention to detail

and coordination to keep both schedules moving forward with no down time. I kept running notes to meticulously organize the items to reduce the risk of delays if any one team's work was delayed.

Creating a collaborative environment

All teams were professional, but the sharing of resources had the potential for tension. I needed to made sure my team was well supplied, assess the vibe, and lend a hand whenever possible.

I made it my mission to be a step ahead on

both schedules, delivering supplies just before they were needed and reminding my team of the details so they were empowered to be of service to their crews. By knowing the project inside and out, and doing much of the busy work, my teams could create positive experiences.

Accurately estimating timelines and effort

With a tight budget and timeline, my client needed me to plan smart and accurately.

Our first interactions with talent happen only minutes before we shot them

I needed to be ready with any reasonable request. In preparation I broke down components into small parts, got ample feedback from the director and producer in advance and made sure we had backups available as a risk mitigation strategy.

CONSTRAINTS

Budget

TACTIC

As an Indie Film for a Workers Union, we need to wield Influence to get access to studios, and art supplies. To put this in perspective, at market value, one prop alone was equal to our entire budget.

LEADERSHIP STYLE

Pace Setter

TACTIC

My team needed to be fast, organized and flexible to changes, so I needed to set the stage.

RESULTS

The video is a beautiful testament to the talent on screen and off screen. I take pride in my part and since have been recommended to lead other teams.

TACTIC

There are skills required to enhance a team, and get more then you planned to get.

Directed by Kryshan Randel; Written by Kryshan Randel, Zach Lipovsky and Ken Hegan; Directors of Photography – Graham and Nelson Talbot; Production Designers – Daren Sasges and Shawn Major; Edited by Mike Jackson; Music by Jeff Tymoschuk

Short Story: I was working for a Propmaster in feature films, one of the best recognized in the industry and as an eager assistant, every time background performers were sent off set I was ready to run, and collect their gear. He stopped me. forcing me to control the ask, work smarter, use my influence to calmly get them to come to me. Learning to stop, and work smarter was a great lesson.
Stephanie Scott
Project Manger

Project Highlights

Business Goal: To support my client’s vision in achieving their campaign goals.

Development Approach: Film Production ( mostly waterfall ) 

Software: Slack, Google Documents

Constraints: Budget

Takeaways: If a team is excellent at what they are doing, take a support role, get out of their way.

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