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Case Study: Navigating Change

Case Study: Councillor Asmundson’s re-election campaign

Support your team through new approaches

I was contracted to design and implement the digital strategy for Councillor Asmundson’s re-election campaign. This involved reallocating funds from print to digital marketing, a significant shift from previous campaigns.

I structured the project into phases to ensure the team could adapt to new approaches. Phases allowed me to learn from their industry experience to adapt methods if needed for smooth transitions.

A proactive approaches to “NEW”

Using project and digital strategy experience: Phased implementation, Team alignment, Change management, Stakeholder communication, Continuous improvement

Everyone was aware of what’s coming down the line

I was the new kid, among an established team, and I was doing things differently.

In an effort to be proactively transparent,

I described my phased approach at a high level in the group meeting, with status updates as time moved forward. A deeper dive could always be found on a shared drive I created with important milestones described.

Keeping team motivation high around new approaches

The team was busy and only able to meet every 3 weeks in a group.

I needed support from everyone to

execute the vision. I accomplished this by asking for specific and realistic tasks directly, in calls or in person. I gave credit, and shared the results widely.

Ensuring everyone was supported and trained

I could not assume that everyone on the team was trained or motivated to support me.

I used multiple communication tactics

I uploaded a series of short 30s- 1 minute videos demonstrating expectations in the execution of new tasks. I also provided training on their terms, in person after meetings, or self guided.

CONSTRAINTS

Team Motivation

TACTIC

I recognized everyone's priorities were on their own campaign duties, and knew it was my job to tailor my requests to align with their goals, not compete with them for time or energy.

LEADERSHIP STYLE

Situational

TACTIC

It varied. There were many ways to contribute. I viewed participating as a gift, and treated it appropriately with ample praise and thanks.

RESULTS

Success!

Sweet success!

An ambitious strategy was met with a successful campaign, and Brent received the 4th most votes, and much praise by my client’s colleagues.

As the Advertising Chair for Brent Asmundson's re-election campaign to Coquitlam City Council we engaged Stephanie Scott of Wildfire Effect to manage our digital content and social media program. From the very start I found Ms. Scott to be friendly, enthusiastic and a great listener. Her attention to creative detail, timely follow up and content delivery was outstanding. I found her fun to work with during the many creative planning and campaign meetings. The knowledge base of social media and contacts she presented as part of her work was key to the campaign's success. I would not hesitate to recommend Stephanie for any Social Media/Digital Content Project Management role. -

J. Brad Marko

Principal - JB Marko Development Corp

One of four re-election videos created to support this re-election Campaign.
Directed by Kryshan Randel, Edited by: Jason Pope

The digital campaign circulated content in the following forms: Professional videos, casual vertical videos shorts, websites, daily social media posts, interviews, audiograms clips, digitized flyers, user generated shares, fan testimonials, community news shares, election date reminders, appearance announcement, translations in 3 languages and social and webpage ads. It was a wild and rewarding experience.

Project Highlights

Business Goal: To make sure votes had our candidate and policy at top of mind at election time
Development Approach: Waterfall + Film Crew Producing
Software: Google Drive Files, Canva Pro
Constraints: Time to create and approve content
Takeaways: Campaign leadership, provided encouragement, and decisive support when needed. Great people make a great experience.

Where would you like to go next?

Rates:

Project Management is a natural next step to 15 yrs in content strategy and 10 yrs in content development.

Rates are industry standard. Please contact me to discuss your needs.

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Book a discovery call: steph@wildfireeffect.com