HomeBlogby Stephanie M ScottWhy Every Digital Agency Shoul...

Why Every Digital Agency Should Invest in a PMP with Content Expertise

Self-Assessment: Should I Hire a Project Manager with Content Expertise?

If this describes you, but you need additional clarity, set up a free consultation with Stephanie.

I need multiple content creators to work with my developers in producing a digital product.
My client needs regular status updates to feel connected to their creative vision.
We are implementing Agile and I need a coach specializing in Scrum or hybrid projects capable of communicating the vision in multiple ways.

I want to build content in house, but I don’t know what to prioritize or how to measure success among content options.
I don’t know where to start or who to hire for my digital content components.
It feels as if my content is scattered and unconnected to my goals.

I need social media content, video production, or articles but do not have the time to create them.
I have a content strategy but lately the content feels dry or outdated.
I know what kind of content I want, but I do not have the skills in house to accomplish them.

Why Hire Stephanie, a Project & Content Specialist?

Due to my unique mix of experiences, you’ll get:

Founder, Stephanie Scott started Wildfire Effect Consulting in 2010 with a focus in understanding, implementing and shaping how the introduction of social media could be used in PR, Marketing and Advocacy Building.

I’ve been witness to every change in digital campaigns, and chose to became a self-directed navigator of content strategy, digital marketing, influencer (creator) management and personal brand diversification. Essentially a content generalist, I am uniquely qualified as a Project Manager to Digital Agencies.

Mastering storytelling is an essential stakeholder and team communication tool.

2024/ 2025 Focus: Digital Agency, App Development, Web AR, Content Agency, Technology StartUps, Small Group Workshops

How a certified PMP (Project Manager Pro) differs from a Content Manager

BUILDING THE PLAYBOOK

From Scope to Delivery - A PMP understands the importance of asking the right questions, of the right people, to make a plan for success, beyond their knowledge or skills.

SOLUTION TARGETING

Agile Development - If you've ever had a client that had difficulty pin pointing their ask or accelerated the delivery deadline to fill an urgent need, then A PMP with Agile training could keep you on track.

RESULTS FIRST

Criteria Based Controls - Did you ever get to the finish line to find the product was rejected by your client? A PMP ensures that criteria for completion is accepted before you begin.

BETTER CONTENT

Time-tested Project Techniques - Content marketing campaigns ARE mini-projects. What your Content Manager isn't doing is tracking tasks to look for ways to progressively improve team efficiency.

MESSAGE EFFECTIVENESS

Using Generative A.I. - Tactics a PMP uses to shape stakeholder communication is similar to A.I. prompt engineering. If a PMP also understands how A.I. works with data, they can incorporate research to enhance decision making.

TEAM ENGAGEMENT

Accountable to Continuous Value Delivery- There is no way around it. Teams need situational leadership from colleagues they are not trying to impress. A PMP will monitor the team moral and advocate for resources so teams can do their best work.

references

Being authentic is important to me, My LinkedIn References tell the story of who I am, better than I can.

It's rare that you come across someone as well organized and efficient as Stephanie. I have the pleasure of working with Stephanie on the PR/media and social media team for Vancouver Web Fest. Stephanie’s ability to juggle multiple campaigns was unlike any I’ve seen before and made a sensational difference in the productivity level of our team and increased the engagement of our audience/followers on social media. She puts passion and enthusiasm into every project she takes on. As someone who works positively, efficiently and always meets her deadlines, any employee would be lucky to work with Stephanie.

Erika ThompsonErika Thompson

Supervising Producer

I was re-elected to Coquitlam Council and a large part of my successful re - election was my social media campaign which was run by Stephanie Scott of Wildfire Effect. It was the most professional high-quality service that I have been a part of and would highly recommend Stephanie of Wildfire Effect to anyone looking to improve their presence.

Brent Asmundson,Coquitlam

Councilman

Stephanie is a bundle of enthusiasm and energy. Her eagerness to take on new challenges and her positive attitude are truly contagious. She approaches her work with a level of dedication and enthusiasm that is remarkable, motivating everyone around her to do their best. Stephanie is not your typical project coordinator. Her creativity shines through in her problem-solving abilities. She has a unique talent for thinking outside the box and finding innovative solutions to challenges that arise during project execution. She consistently brings fresh and creative ideas to the table, making her a valuable asset when brainstorming. -

Bernadette Andrade

Sr. Project Manager

Hire Stephanie. get Access to the right combination of Skills among these

Your needs might change, that’s ok. Hiring a generalist who can pivot with the change is the asset you don’t know you need until your do.

Freelance Journalism (UBC)

Copy-writing, Interviewing, Source / Research

Event Planning (BCIT)

Logistics, Stakeholder Relations, Leadership

Entrepreneurial Experience

with value- driven Conversations

Creative Workflows

Professional Film -15 years, & Game Industry Micro-certification

Software

ClickUp, SmartSheets, Wrike, Asana, Slack, Google Suite, Adobe Creative Suite, Website Analytics, SocialMediaAnalytics, Zoom, More

what Are you looking for:

Rates:

Project Management is a natural next step to 15 yrs in content strategy and 10 yrs in content development.

Rates are industry standard. Please contact me to discuss your needs.

___________________
Book a discovery call: steph@wildfireeffect.com